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I have been seeing this commercial for a few months now and it infuriates me every time! I feel like it is making ambiguous statements in the name of getting people 'up in arms' about any type of regulation on food and drinks we purchase for our families! The nice Latina mom is shopping around the store buying food for her family and informing me that there is already entirely too much information available to me already about the items I might be purchasing. Commenting that it is OUR responsibility to grocery shop for our families, not the government as she strolls through the fresh fruit. Not surprisingly, this ad is paid for by the American Beverage Association. The truth is, there is no proper education about the products on our grocery store shelves. Companies spend big money to make sure we DONT have all the information. They know that these days when people hear "We dont need the government......" in any context, many will immediately agree no matter what the cause. If you are someone that believes we know enough, you should read these articles. They are examples of big business putting profit over peoples lives.  http://www.care2.com/greenliving/the-meat-you-should-never-eat.html?cid=email_na and http://www.care2.com/greenliving/the-only-real-way-to-end-gmos.html?cid=email_na I know we cant always have everything perfect but we need to do better where we can and feeding our families is one thing we can always do a little better. We have to be informed though and thats the basis of why I feel this commercial infuriates me. When it comes to our food there is no such thing as too much information.